Bernard “Bernie” Nussbaum (1882-1940) was born in Galicia, Poland, and immigrated to the United States around 1906. His immigration coincided closely with that of his brother, Israel Nussbaum. By 1910, Bernie had settled his family in Branchville, where he stablished himself as a merchant. For the first few years, Bernie was a fruit dealer, but by 1918, Bernie had shifted his business to dealing in dry goods. In the late 1920s and 1930s, his eldest son, J. Philip Nussbaum (1914-1995) worked as a clerk at his father’s store, which was rebranded as B. Nussbaum and Son. In 1940, Bernie passed away and J. Philip took over the operation of the family business under the name Nussbaum’s Department Store.
Main Image: Advertisement for B. Nussbaum, 1920. Reprinted from the Times and Democrat, July 11, 1920.