B. Sugenheimer

Merchant
1881-c.1886

South Congress Street
Winnsboro, SC 29180

FAMILIES: Sugenheimer

Born in Bavaria, Germany, Bernhardt Sugenheimer (c.1837-1904) established himself in the South Carolina mercantile industry by the mid-1870s. Between 1876 and 1877, he placed a series of advertisements in The Fairfield News and Herald for food staples sold at his store, B. Sugenheimer & Co. Then, around 1879, he partnered with fellow Bavarian native Joseph Groeschel (1848-1904) to establish Sugenheimer & Groeschel at two locations: the Gerig Building at 122 South Congress Street and another store previously occupied by a Mr. Sol Wolfe. At both sites, Bernhardt and Joseph sold clothing and other dry goods until they dissolved their partnership in the spring of 1881. Following the dissolution, Bernhardt maintained a portion of the Gerig Building and operated a clothing store under the name B. Sugenheimer until at least 1886. During this time, he also sold liquor and cigars and operated a bar on Main Street. By 1900, he was listed in the US Census as a shoe dealer in the Bronx.

Main Image: Advertisement for liquor and whiskey at B. Sugenheimer’s. Reprinted from The Fairfield News and Herald, November 24, 1883.

 

Above Image: Left: Excerpt from B. Sugenheimer & Co.’s grocery advertisement. Reprinted from The Fairfield News and Herald, December 7, 1876. Right: Excerpt from B. Sugenheimer’s clothing advertisement.  Reprinted from The Fairfield News and Herald, October 26, 1881.

The Jewish Merchant Project is supported by the generosity of the Henry & Sylvia Yaschik Foundation and the Stanley B. Farbstein Endowment at the Coastal Community Foundation.

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