The New Idea Co.


Manning, SC


After he closed Everybody’s Store, Polish immigrant Morris Ness (1887-1975) opened his own clothier business, The New Idea Co., in 1914. The New Idea Co. remained open until 1922, after which Ness continued to work as a merchant in Manning until he relocated to Denmark, South Carolina in 1924. Ness’s brother, Benjamin (1890-1956), helped run The New Idea Co.

Main Image: Reprinted from The Manning Times, April 01, 1914.


Above: Reprinted from The Manning Times, February 04, 1920.

The Jewish Merchant Project is supported by the generosity of the Norman and Gerry Sue Arnold Foundation and the Stanley B. Farbstein Endowment at the Coastal Community Foundation. Longtime members of the JHSSC, Mr. Arnold obm, a merchant himself, and Mr. Farbstein obm were both children of South Carolina Jewish merchants.

JHSSC Office
Sylvia Vlosky Yaschik Jewish Studies Center
96 Wentworth Street
Charleston, SC 29424
Phone: 843 953 3918