The New Idea Co.


Manning, SC


After he closed Everybody’s Store, Polish immigrant Morris Ness (1887-1975) opened his own clothier business, The New Idea Co., in 1914. The New Idea Co. remained open until 1922, after which Ness continued to work as a merchant in Manning until he relocated to Denmark, South Carolina in 1924. Ness’s brother, Benjamin (1890-1956), helped run The New Idea Co.

Main Image: Reprinted from The Manning Times, April 01, 1914.


Above: Reprinted from The Manning Times, February 04, 1920.

The Jewish Merchant Project is supported by the generosity of the Henry & Sylvia Yaschik Foundation and the Stanley B. Farbstein Endowment at the Coastal Community Foundation.

JHSSC Office
Sylvia Vlosky Yaschik Jewish Studies Center
96 Wentworth Street
Charleston, SC 29424
Phone: 843 953 3918