As a young man, Isadore Rich (1856-1910), son of Prussian immigrants Moritz Rich (1819-1901) and Bertha Rich (1826-1892), lived with his cousin Philip Rich (1845-1901) in St. Matthews, South Carolina. Around 1884, he married Reka Brown (1865-1941) and moved to her hometown, Blackville, South Carolina. There, he operated a dry goods store and fathered six children. In poor health, Isadore traveled to Germany in 1910 with his brother Philip Rich (1862-1911) to visit the therapeutic Karlsbad hot springs. A few weeks after they arrived in the old country, Isadore’s health took a turn for the worst, which forced the brothers to return to the United States. Sadly, Isadore died on the voyage home.
Main Image: Isadore Rich advertisement. Reprinted from The Times and Democrat, January 20, 1904. The 1910 Census indicates that Rich continued to work as a merchant after he published this advertisement.