In 1958, Irving “Jeff” Sunshine (1919-2007) opened clothier and general merchandise store Sunshine Sales at 2112 Gervais Street in Columbia. Sunshine was born in the Bronx, New York in 1919. His parents, Harry and Lena Coleman Sunshine, immigrated to the United States from Poland in 1911. By 1930, they had three children, May (the eldest), Irving, and Rose (the youngest). By 1940, Harry, a cobbler, had opened his own shop in New York.
By 1942, “Jeff” Sunshine and his wife, Judith “Bubbee” Oppenheim (1919-2001), had moved to Columbia. By 1966, Sunshine Sales had moved 3505 Farrow Road, which it occupied until it moved to 3501 Farrow Road (a larger storefront in the same building) in 1971. In 1987, Sunshine sold the store, rebranded Sunshine Family Clothing, to Tobie Drucker (born 1942). Drucker, the son of Denmark, South Carolina merchant Morris Drucker (1904-1992), operated the store until around 1998.
Main Image: Reprinted from The State, February 12, 1987.
Above: Reprinted from The State, June 2, 1971.